It takes us roughly 3 working days to get things set up for you and for Facebook to approve + start running your ads. Results – in the form of music listens – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we’ve created for you finally optimizes. 

From there, we refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 3 – 4 weeks to learn your audience. But you’ll be getting streams in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your catalog fully engaged with new listeners throughout. Results normally populate in Spotify for Artists the day after the results happen so keep that in mind.

Different platforms work very differently for music owners. Some are incredibly competitive and very expensive – Google ads, especially. Others barely work at all. 

We know this from experience.

But when it comes to finding exclusive music listeners for music owners we know exactly what works – and that’s Facebook & Instagram. 

In terms of quality of listener and cost Facebook & Instagram has been our undisputed champion for appointment generation since 2017. 

And because we only use Facebook and we only work with creators… we’ve developed a listener generation expertise that is unbeatable.

Because using Facebook & Instagram's powerful audience tools we can pinpoint audiences in super-fine detail. 

Facebook & Instagram makes this possible – if you really know how to use it. And being expert Facebook & Instagram advertisers means we have helped hundreds of music owners add thousands of listeners each to their music catalogs. 

Until some other platform comes along that can outdo Facebook & Instagram we’re going to stick with it. It works!

We earn when you earn. Our success is based on your success. In the past, the new flow of customers has overwhelmed smaller companies and they’ve had to switch off their campaigns while they try to handle the new workflow. Which means they stop using our services until they work out how to run their own business.

We need companies who can handle the increase in listeners and keep the music flowing. 

Larger businesses – those that have exceeded the $2K mark – have already worked out how to handle a budget to promote their work. Their consistency is more robust. They have good practices in place. 

For them, handling a fairly sudden uplift in listeners is a matter of expanding what they already do – rather than having to learn it all from scratch. 

No matter where you release the brand is all there. We want to work with clients who can handle it. 

Small artist brands with only a few years of experience will not know what they need to have ready to promote and consistently gained fans and listeners. 

We’ve seen it before. 

They become overwhelmed. And so they have to switch off their ad campaign, regroup and try to work out how to handle this new situation. 

Which means our services are no longer required for a while – which isn’t good business for us.

Whereas bigger profit generating artist brands have already got things in order. 

Even if the new flow of leads is initially tough to handle, they’ll quickly adapt because they’ve already worked out their best processes, they already have good people in place… They simply need to upscale what they already do. 

Big artists & studios don’t have to learn how to be bigger – they just have to expand their current set-up.

We earn our money when our efforts are earning you your fans you can turn into money. 

Small artists and studios switching everything off because they’re overwhelmed doesn’t help our bottom line. Our growth is tightly bound to yours so as new listeners comes in… we want to be sure you can handle it. 

That won’t happen. 

Before we take on a new client we make sure they’re right for us. In other words we first qualify them (just like we qualify new listeners for you).

Part of that qualification is: do we already have a client in the area + style/genre you operate in?

The beautiful thing about music is that it's so widely consumed there is always someone who will listen especially if they already listen to similar music.

So rest assured: if you are our client then we will help you gain despite your genre of sound.